Post by account_disabled on Mar 16, 2024 4:28:29 GMT
Unfortunately, shopping carts in online stores are abandoned much more often than in stationary stores. However, this does not mean that sellers should raise a white flag and accept this state of affairs as something normal. First, it is worth knowing the reasons for leaving baskets without an order, and only then think about how to get them back. There is no golden mean or compromise here. You either accept such a loss or you try hard to increase your online store turnover using various methods. Table of Contents Hide 1. How many carts are abandoned in online stores? 2. Why are shopping carts abandoned in online stores? 2.1. Additional costs 2.2. Registration required 2.3. Delivery time too long 2.4. No trusted payment methods 2.5. Complicated ordering process 2.6. Errors in the operation of the shopping cart 2.7. Lack of customer intent 2.8. Lack of trust in the store.
How to reduce the number of abandoned carts? 3.1. Popup when Find Your Phone Number leaving the page 3.2. Encourage you to make another purchase 3.3. Simplified registration or ordering process 3.4. Invest in friendly and lawful sales regulations 3.5. Increase the value of your product by offering something more 3.6. Build trust by presenting real opinions about the store How many carts are abandoned in online stores? Statistics on abandoned carts in online stores have been collected for many years. Research on this topic is based on various methodologies. Some collect general data using analyzes and data from several dozen stores. Others, in turn, categorize statistics according to industries or even products sold in e-commerce.
However, the most frequently cited statistics include data from Baymard Instute , which aggregates information on abandoned carts in a historical context, using various reports available on the Internet. According to the latest data from the institute , at the beginning of 2024, as many as 70.19% of shopping carts were abandoned during customer visits to online stores. This means that less than 30% of shopping carts (not to mention product page views etc.) were converted into a successful transaction. A similar indicator is provided by OptiMonk , which in 2022, together with Conversific, conducted a very thorough study of customer behavior in e-shops. According to their analyses, as many as 69% of abandoned carts concern users who browse the store on a mobile device.
How to reduce the number of abandoned carts? 3.1. Popup when Find Your Phone Number leaving the page 3.2. Encourage you to make another purchase 3.3. Simplified registration or ordering process 3.4. Invest in friendly and lawful sales regulations 3.5. Increase the value of your product by offering something more 3.6. Build trust by presenting real opinions about the store How many carts are abandoned in online stores? Statistics on abandoned carts in online stores have been collected for many years. Research on this topic is based on various methodologies. Some collect general data using analyzes and data from several dozen stores. Others, in turn, categorize statistics according to industries or even products sold in e-commerce.
However, the most frequently cited statistics include data from Baymard Instute , which aggregates information on abandoned carts in a historical context, using various reports available on the Internet. According to the latest data from the institute , at the beginning of 2024, as many as 70.19% of shopping carts were abandoned during customer visits to online stores. This means that less than 30% of shopping carts (not to mention product page views etc.) were converted into a successful transaction. A similar indicator is provided by OptiMonk , which in 2022, together with Conversific, conducted a very thorough study of customer behavior in e-shops. According to their analyses, as many as 69% of abandoned carts concern users who browse the store on a mobile device.