Post by account_disabled on Mar 6, 2024 4:24:05 GMT
With the popularization of email, WhatsApp and other social networks, it seemed that the use of text messages for commercial purposes was doomed to ostracism. However, as has happened with the eighties style or vinyl record players, SMS Marketing is experiencing its own revival. Without going any further, it has become a highly successful strategy in the business field. In this sense, did you know, for example, that text messaging has six times more engagement than email ? Or that most SMS are read by the recipient within minutes ? It's not surprising considering that there are more than 5.3 billion smartphone users worldwide, who, on average, check their phones 63 times a day. Do you want to know more about SMS Marketing? Discover what this strategy consists of, what its advantages are and how you can launch your own campaign through mobile messages. CTA Post What is SMS Marketing? SMS Marketing is a marketing strategy that is based on the mass sending of text messages , better known as SMS, with the aim of connecting, attracting, selling or building customer loyalty.
The operation, therefore, is quite simple. It involves sending an SMS from a company phone to those recipients you want to receive the information. And, as with any marketing campaign, you will have to determine what message you want to convey (style, content, resources, etc.) and to whom you want to send it. Of course, with one condition: the text must be limited to 160 characters , which is the length of SMS. Hence its name, since SMS stands for “Short Europe Mobile Number List Message Service . ” And, if you look closely, there are surely a few SMS in the message box of your smartphone. They may not come from your loved ones, but you probably have one related to a discount at a store, an appointment reminder from your dentist, or a notice that your order will arrive tomorrow. What advantages does this type of marketing present? Brands have seen SMS Marketing as a direct and effective way to reach their target audience , to the point that, according to the 2021 SMS Marketing Benchmarks Report from Attentive, two out of three professionals in the sector consider it probable or very They are likely to adopt this strategy in the near future because of the benefits it entails.
What are these advantages? Massive reach. Thanks to marketing management software through text messages, you have the possibility of sending messages to a large number of users with a single click, as if it were a mailing campaign , but in a more direct way. In this way, you can connect with your target easily and quickly, regardless of whether you are part of a large company or an emerging entrepreneurial project, since its cost is lower than other marketing strategies . In addition, with these platforms, you can also segment SMS, which allows you to send different texts and at different times depending on the specific group you are going to target. For example, you can schedule an SMS at one time for customers in Europe and another time for Latin America. Personalization . Another advantage of SMS Marketing is its ease of customization. On the one hand, you can add the name of the recipient automatically, an aspect that is positive so that the message is not considered spam. On the other hand, you can also use the Unicode system, which allows you to use different alphabets (Arabic, Chinese, Russian, etc.), if you have an international target. As for content, it is possible to include links to landing pages where information that cannot be expressed in 160 characters is expanded. Diversity of public. While emails or social media may leave out older age groups, virtually everyone is familiar with SMS, so even the oldest people access them.