Post by account_disabled on Jan 6, 2024 9:11:22 GMT
In recent weeks, an authentic and colorful festival of Christmas advertising has passed through our retinas . Big brands like Amazon, Coca-Cola, John Lewis and LEGO have raised the curtain on their new Christmas campaigns in November. But, what advertisements have managed to more strongly tie the consumer's emotions (on the surface) during this time of year? With the ultimate goal of answering this question, Unruly has placed more than 40 advertisements from all corners of the planet under the spotlight in order to determine which spots have best connected emotionally with the viewer. According to Unruly 's report , in which more than 5,000 consumers participated , the Christmas spot that (to date) has best won the hearts of consumers is Disney's "From Our Family To Yours . " This advertisement manages to provoke an intense emotional response in 45% of viewers.
This is a figure that is 2.26 times above the norm and the spot in question, starring a Filipino grandmother and her granddaughter, is also ten times sadder than usual. “This Christmas, the best Phone Number List gift is you ,” the Coca-Cola advertisement, manages to win the silver medal in the Unruly ranking . Directed by Oscar-winning filmmaker Taika Waititi, the ad tells the story of a father who embarks on a long and tiring journey to the North Pole to hand-deliver his daughter's letter to Santa Claus. Joining Disney and Coca-Cola on the podium is the American department store chain Kohl's with "Give With All Your Heart" , which revolves around the tender friendship born between a girl and an elderly woman in the heat of the pandemic.
Below, we review all the ads that have managed to make their way into Unruly's Top 10 : 1. Disney – “From Our Family To Yours” – Intense Emotion Index (2.26) The traditions that happen year after year in the family are the common thread of the spot, which makes a clear nod to Disney's most beloved and recognized character: Mickey Mouse. If you do not see the embedded video correctly, click here 2. Coca-Cola – “This Christmas, the best gift is you” – Intense Emotion Index (2.18) Signed by the Wieden + Kennedy London agency, Coca-Cola's Christmas ad stars a father who undertakes a long journey to the North Pole to deliver his daughter's letter to Santa Claus, but who finds the unexpected sign " closed for Christmas.
This is a figure that is 2.26 times above the norm and the spot in question, starring a Filipino grandmother and her granddaughter, is also ten times sadder than usual. “This Christmas, the best Phone Number List gift is you ,” the Coca-Cola advertisement, manages to win the silver medal in the Unruly ranking . Directed by Oscar-winning filmmaker Taika Waititi, the ad tells the story of a father who embarks on a long and tiring journey to the North Pole to hand-deliver his daughter's letter to Santa Claus. Joining Disney and Coca-Cola on the podium is the American department store chain Kohl's with "Give With All Your Heart" , which revolves around the tender friendship born between a girl and an elderly woman in the heat of the pandemic.
Below, we review all the ads that have managed to make their way into Unruly's Top 10 : 1. Disney – “From Our Family To Yours” – Intense Emotion Index (2.26) The traditions that happen year after year in the family are the common thread of the spot, which makes a clear nod to Disney's most beloved and recognized character: Mickey Mouse. If you do not see the embedded video correctly, click here 2. Coca-Cola – “This Christmas, the best gift is you” – Intense Emotion Index (2.18) Signed by the Wieden + Kennedy London agency, Coca-Cola's Christmas ad stars a father who undertakes a long journey to the North Pole to deliver his daughter's letter to Santa Claus, but who finds the unexpected sign " closed for Christmas.