Post by ehsanulhasan on May 19, 2024 3:53:01 GMT
Being a leader is more effective than being a better person . " Many people believe that the fundamental problem in marketing is convincing potential customers that your company offers a better product or service than other companies. This is not necessarily correct. If your market share is still modest, and you are competing with rival companies that are larger in scale and have stronger financial capabilities, then your marketing strategy was probably wrong from the beginning. . And you have violated the first law of marketing. The basic problem in marketing is to create new product categories in which your company is the leader. This is the essence of the Law of Pioneering: Being a leader is more effective than being a better person.
Becoming the first company or product or service to enter the customer's mind is easier than convincing customers that you provide Uzbekistan Email List a better product or service than the predecessor. To illustrate the Law of Pioneering, answer the following two questions: Who was the first person to fly alone across the Atlantic Ocean? You would answer Charles Lindbergh (1), right? Who is the next person to fly solo across the Atlantic? I believe you won't find the answer easily. After Charles Lindbergh , Bert Hinkler (1) was the second person to fly solo across the Atlantic. Bert is a more talented pilot than Charles - he flies faster, consumes less fuel. However, how many people remember the name Bert Hinkler? The story of Lindbergh shows the clear superiority of first movers .
Still, many companies continue to follow the same path as Bert Hinkler. They patiently wait until the market has formed and developed before jumping in with a better product, often associated with the company name. In today's competitive environment, a product born with such a "me too" and "me too" spirit, and attached to the name that the company originally gave to their main product line, will there is little hope of becoming a large, profitable brand. The leading brand in any industry is almost always the first brand remembered by customers. Hertz brand in the field of car rental services, IBM brand in the computer field and Coca-Cola brand in the beverage field. After World War II, Heineken was the first imported beer brand to register in the US. Four decades later, if you ask anyone which imported beer is the best? The answer is always: Heineken . There are up to 425 types of imported beer sold on the US market.
Becoming the first company or product or service to enter the customer's mind is easier than convincing customers that you provide Uzbekistan Email List a better product or service than the predecessor. To illustrate the Law of Pioneering, answer the following two questions: Who was the first person to fly alone across the Atlantic Ocean? You would answer Charles Lindbergh (1), right? Who is the next person to fly solo across the Atlantic? I believe you won't find the answer easily. After Charles Lindbergh , Bert Hinkler (1) was the second person to fly solo across the Atlantic. Bert is a more talented pilot than Charles - he flies faster, consumes less fuel. However, how many people remember the name Bert Hinkler? The story of Lindbergh shows the clear superiority of first movers .
Still, many companies continue to follow the same path as Bert Hinkler. They patiently wait until the market has formed and developed before jumping in with a better product, often associated with the company name. In today's competitive environment, a product born with such a "me too" and "me too" spirit, and attached to the name that the company originally gave to their main product line, will there is little hope of becoming a large, profitable brand. The leading brand in any industry is almost always the first brand remembered by customers. Hertz brand in the field of car rental services, IBM brand in the computer field and Coca-Cola brand in the beverage field. After World War II, Heineken was the first imported beer brand to register in the US. Four decades later, if you ask anyone which imported beer is the best? The answer is always: Heineken . There are up to 425 types of imported beer sold on the US market.
